Using It to aid communication

What is communication? Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding. It could be said that communication consists of transmitting information from one person to another. This informational exchange is in every move in every sound. Mimicry, gestures, sounds, noises, words, moves, touches, etc, everything, almost everything works to transmit an information from one individual to another. Even colors can “talk”. The color can be associated with mood, with feelings. For example nature uses colors to show the potential danger of some of its species. The brighter and more saturated color is the more poisonous the animal is. Poison Dart Frog for example has a very bright blue color and it is extremely poisonous.

To be a professional especially in advertising sphere you should know all modern tendencies and discover new technology means. For example while our trip to New York we’ve visited such famous advertising agencies as DDB and McCann-Erickson. There we were told that if we would like to get a placement in New York we should have a digital portfolio of works and the main thing in this portfolio should be a professionally made web-site. In contrast London’s agencies are looking for a sketch made portfolios, as the main is idea everything else is just a decoration. But I agree with the guys from DDB, as we can’t imagine our life without technology. That is why my prime goal for the next studying year would be to make a professional web site and I will send it to DDB and McCann-Erickson as a portfolio of my work.