This is a list of well-known advertising copywriters who founded a major multinational agency

This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, have been recognized with a lifetime achievement award, or have considerable influence in the copywriting world.

David Ogilvy, founder of Ogily & Mather.

(David Abbott, founder of Abbott Mead Vickers BBDO

William Bernbach, founder of DDB Worldwide

(William Bernbachs Quotes:

"Logic and over-analysis can immobilize and sterilize an idea. It's like love -- the more you analyze it, the faster it disappears."

"Let us prove to the world that good tas

te, good art, and good writing can be good selling."

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level."

"Nobody counts the number of ads you run; they just remember the impression you make."

"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly."

"Good advertising builds sales. Great advertising builds factories."

"A principle isn't a principle unti

l it costs you something."

"Rules are what the artist breaks; the memorable never emerged from a formula."

As a matter of fact William Bernbach was the first to combine copywriters and art directors into two-person teams—they had commonly been in separate departments—a model that still flourishes in advertising agencies today.

Now I’m watching “Mad Man” series that centers on the fictional ad agency of Sterling Cooper in the early 1960s and it references Bernbach especially in the second season. The famous "Think Small" for Volkswagen Be

etle ad also was mentioned there.

Drayton Bird, founder of THB&W

Leo Burnett, founder of Leo Burnett Worldwide

Fairfax M. Cone, founder of Foote Cone & Belding

Bernice Fitz-Gibbon, 1982 Advertising Hall of Fame inductee

Jo Foxworth, key writer at McCann Erickson

Stan Freberg

Ogilvy’s advertising mantra followed these four basic principles.

Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director.

Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.

Creative brilliance: A strong emphasis on the "BIG IDEA."

Results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."