ANDREX

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people--nearly a quarter of the world's population--trust Kimberly Clark's brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex®, Andrex®, Scottex®, Huggies®, Pull-Ups®, Kotex® and Depend®* Kimberly-Clark holds the No.1 or No.2 share position in many countries.

Andrex® toilet roll was first launched in 1942

Andrex® is the nation's favourite brand of toilet tissue – a position it has held for over 40 years

Since the first puppy advert in 1972, there have been over 130 ads starring the Andrex® Puppy

1 in 10 households own an Andrex® cuddly toy

Andrex® is ranked 8th in the Grocer's 100 Biggest British Brands

Andrex® is ranked 25th in the Superbrands top 500 Superbrands

While browsing the web I found Andrex toilet roll’s consumer reflection. It is quiet a good and full research on a product. By the way, I’ve bought a pack of Andrex rolls and made mine research to compare results and now I can tell for sure everything that is mentioned – true. Here it is:

Advantages: your finger doesn’t pop up and say hello mid wipe, soft on your bum and other bits, always available.

Disadvantages: Bit more expensive than the usual brands

Headlines:

1. Don’t let your finger down

2. So soft but still strong

3. 70 years of strong softness

4. We care of you or more than 70 years

5. Just the favorite British brand

6. Raised generations

7. Guarding your hygiene

8. Lots of love product

9. Soft touch