NESCAFE

The beginnings of NESCAFÉ can be traced all the way back to 1930, when the Brazilian government first approached Nestlé. Nestle coffee specialist, Max Morgenthaler, and his team set out to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee’s natural flavour. After seven long years of research in their Swiss laboratories, they found the answer.

Quality guaranteed – since 1938!

The new product was named NESCAFÉ – a combination of the Nes-root of Nestlé and the word café. NESCAFÉ was first introduced in Switzerland, on April 1st, 1938. For the first half of the next decade, however, World War II hindered its success in Europe. NESCAFÉ was soon exported to France, Great Britain and the USA. American forces played a key role in re-launching NESCAFÉ in Europe by virtue of the fact that it was included in their food rations. Its popularity grew rapidly through the rest of the decade. By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffee-houses to hear the new rock ’n’ roll music. In 1965 NESCAFÉ continued to bring you the world's best cup of coffee by introducing freeze-dried soluble coffee with the launch of Gold Blend. A few years later we invented a new technology to capture more aroma and flavour from every single coffee bean. In 1994 the 'full aroma' process was invented to make the unique quality and character of NESCAFÉ even better.

Coffee facts

It can take up to four years for a coffee tree to reach mature production.

Each cherry consists of two coffee beans.

The 2 main types of commercially grown coffee are Arabica and Robusta. Arabica beans account for around 65% of total coffee production, Robusta make up the rest.

The word ‘coffee‘ originates from the Arabic word 'kaweh', meaning strength or vigour.

By the 9th Century, coffee was widely drunk in Persia. It was widespread throughout the Arabic world by the 15th Century.

After water, coffee is the 2nd most consumed beverage worldwide.

Your coffee's flavor is a delicate balance of characteristics, working together to create that perfect cup. Acidity, aroma and body are all components of flavour. The following are some of the more typical flavour characteristics:
Richness: refers to body and fullness.
Complexity: the perception of multiple flavours.
Balance: the satisfying presence of all the basic taste characteristics where no one element overwhelms another.

The Dutch began growing coffee on the island of Java, now part of Indonesia, in 1696.

Coffee reached Europe early in the 17th Century. Louis XIV and Pope Clement III were early converts to the drink.

The name NESCAFÉ is a unique and fancy combination of the NES root of Nestlé and of the world café.

The first coffee-house in England opened in Oxford, in 1650, and in London one year later. By 1700, there were some 2000 coffee-houses in the capital.

In the 1700s, a French naval officer, Gabriel Mathieu de Clieu, stole a cutting from the King’s coffee tree, in the Jardin des Plantes, in Paris, and took it to the Caribbean island of Martinique. Fifty years later, there were an estimated 18 million coffee trees there.

London‘s 17th-Century coffee-houses became known as ‘Penny Universities‘; for the price of a coffee it was possible to join in discussion with the artists, merchants and poets who frequented them. This led to Charles II attempting to close down coffee houses in 1676, thinking them hotbeds of political intrigue.

Bach composed the Coffee Cantata in honor of the drink. Beethoven was also an avid coffee drinker.

By 1800, Brazil had become the largest producer of coffee in the world.

An entire year’s output from one tree is scarcely enough to produce 500 grammes of soluble coffee.

Headlines:

1. The world’s second drink, nothing to add.(or what can I say)

2. Refreshing energy

3. Half energy, half water

4. Energy boost

5. Better mornings

6. 70 years of purity

7. The taste that that set by a very important people: our customers.

8. From a field to your cup

9. Coffee/Drink with a soul